Rolex's Certified Pre-Owned Program Launches in the U.S.

After introducing the initiative in December of last year, Rolex has officially rolled out its Certified Pre-Owned Program in the U.S.The reselling project will launch at select Tourneau, Bucherer and Watches of Switzerland retail locations across the country, with signature Rolex Certified Pre-Owned plaques. At each storefront, secondhand items will be sold with a Rolex Certified Pre-Owned seal to validate their authenticity, and for further proof, customers will also receive a guarantee card i...